Splat Benefits & Features:
SPLAT is packaged in a complete kit that contains bleach and color. All products currently available to consumers today only contain coloring in their packages. All multi-color systems require hair bleaching to show truly vivid colors.
SPLAT which contains both bleach and color in its solid color kit has a suggested retail of only $14.99 and $16.99 for the multi-color kit. A bleach kit alone would cost our consumers between $14.00 - $15.00 in addition to the cost of the color.
SPLAT is built with a unique water soluble silicone micro-emulsion that provides extremely vivid colors. The biggest complaint from consumers who desire a loud or multicolored look is that the colors are not vivid.
SPLAT is composed of micro-molecules that form a protective shield over the hair and thus protects that color from washing out to quickly. The complaint that ranks second from consumers that purchase these types of hair coloring is that the color washes out to quickly.
SPLAT is available in 17 rebellious colors in beauty supply stores. We are introducing only the latest hottest selling shades into the mass market. Another frequent complaint from consumers is that there are not enough shades to choose from.
SPLAT colors remain extremely vibrant for 4-6 weeks. Competing products last from an average of only 10 to 20 shampoos.
SPLAT packaging has been tested on our targeted audience and is preferred because the package stands out and can be easily located on the shelf. Competitive packaging is "dull" and often cannot be easily located by the young shopper. The male and female on the packaging appeals to both target groups.